Hi, here is how I would build your speaker reel

A reel that gets
the keynote booked.

I don’t have your footage yet, so this sample shows the thinking and the craft with placeholder material: a 57-second structure reel for a fictional speaker, the silent website loop, what a booker knows after 5, 15 and 30 seconds, and the studio shot list.

1920 × 1080Burned-in subtitles + .srtVoice-first mix, −16 LUFSSilent hero loopStudio shot list as PDFFictional speaker, placeholder footage
Sample · fictional speaker, placeholder footage and voice

The structure reel

Built as a sales tool, not a mood film. Every beat answers a question a booker has, in the order they ask it. The marker in the top right corner shows which beat you are watching.

“Dr Maren Holt” does not exist. The stage pictures are AI-generated placeholder stills, the voice is an AI placeholder standing in for the speaker, the logo boxes are empty and the web address is not real. With your material, each placeholder becomes the real thing: your stages, your voice, your client logos.

The first 30 seconds

Your brief in one picture: what a booker knows if they stop watching after 5, 15 or 30 seconds. The timings are measured in the sample above.

0:000:050:150:30
1
2
3
4
5
1Promise 2Name and topic 3Who it is for 4Proof of stage 5Idea one
5seconds

The topic

The problem this keynote is about: teams know what is going wrong and don’t say it. One second later the promise is complete: “I help them say it.”

On screen: her own words, building line by line on a main stage.

15seconds

The speaker and the topic by name

Her name, her profession, the keynote topic in four words, and the first audience: leadership teams. HR follows a moment later.

On screen: name and title, then “Feedback & speak-up cultures”.

30seconds

The stage level and the feel

She plays main stages, leadership programmes and panels, and there is a row for client logos. And they are inside the first idea, so they know how the talk sounds.

On screen: a full auditorium, three stages, the logo row, the first key phrase.

Beat by beat

Eight beats in 57 seconds. In the 2 to 3 minute main reel the same order holds, with more room for idea moments, testimonials and stage footage.

0:00 The promise0:00 The promise

The speaker’s own sentence, word by word with the voice, over the biggest stage. No mood montage first.

0:07 Name and topic0:07 Name and topic

Who she is and the topic by name: feedback and speak-up cultures.

0:14 Who it is for0:14 Who it is for

Leadership teams, HR, and a line every booker recognises from their own company.

0:20 Proof of stage0:20 Proof of stage

Main stage, leadership programme, panel, and the row where your client logos go.

0:25 Idea one0:25 Idea one

One sharp thought on feedback, with the key phrase animated as she says it.

0:32 Idea two0:32 Idea two

A line people repeat afterwards, then the room’s reaction and the answer.

0:44 What you book0:44 What you book

Keynote, workshop, panel, and what people take back to work.

0:52 Call to action0:52 Call to action

One sentence, one button, the website. The bureau version ends here without contact details.

Sample · fictional speaker, placeholder footage

The silent hero loop

18 seconds for the top of the website. It plays muted and needs no speech, no music and no subtitles: the topic, the promise and the stage level come from the picture and big type alone. The last frame leads straight back into the first.

Playing muted on a loop right now, the way it would on the new site.

The studio shot list

You said there is little footage of you talking about feedback. This is what I would ask you to record, and which gap in the edit each shot fills. The lines are drafts until I have seen your footage and heard how you say things.

Studio shot list

One studio day: lines to camera, voice-over, B-roll · sample, written before seeing the footage
Setup A · DirectMedium close-up, eye level, straight into the lens. 85 mm feel, background soft. Dark neutral backdrop with one warm practical light, so it cuts cleanly against stage footage. Space on one side of the frame for key phrases.
Setup B · ConversationMedium shot, 50 mm feel, three-quarter angle, eyeline just off the lens to a real person. Standing or on a high stool. Same backdrop, a little wider and brighter, more relaxed.
Setup C · WideFull figure, 28 to 35 mm feel, clean wall or backdrop in the brand colour. Room to walk in and stop.

All setups: 4K, frame rate matched to the stage footage, 50 fps for B-roll. Lavalier plus boom microphone. 30 seconds of room tone per setup. Same outfit family as on stage, no fine patterns.

#TypeWhat we recordSetupGap it fills in the edit
1To cameraThe promise in one sentence, three variations. Draft: “Most teams already know what’s going wrong. They just don’t say it. I help them say it.”ASeconds 0 to 8. No stage clip states the promise in one sentence.
2To cameraName, profession and the topic by name. Draft: “I’m [name], organisational psychologist. I speak about feedback and speak-up cultures.”ASeconds 8 to 15. The stage footage never says the new topic by name.
3To cameraWho it is for. Draft: “For leadership teams, HR, and every company where smart people stay politely quiet.”ASeconds 10 to 20. A booker recognises their own audience.
4To cameraIdea one in your own words, 15 to 20 seconds. Draft opening: “Silence is not agreement. It’s a calculation: is it safe to say this here?”BThe gap named in the brief: little footage of you talking about feedback.
5To cameraIdea two as a short story from real work, 20 to 25 seconds: the situation, what nobody said, what changed.BSecond idea moment in the main reel. The story also carries the 60-second cut.
6To cameraWhat a client books: keynote, workshop, panel, and what people can do the next morning.BThe “what you book” section before the call to action.
7To cameraCall to action in two versions: with website and contact (main reel), and without any contact details (bureau version). Hold for 3 seconds after the last word.A, then CClean endings for both versions. Nothing has to be blurred or cut off later.
8To cameraFour one-line bridges, for example “Here’s the thing.” and “This is where feedback comes in.”BJoins stage clips from different events without a hard jump.
9Voice-overAll lines above again as voice only, plus six short lines to sit over stage footage. Same microphone, close, then 30 seconds of room tone.Booth or quiet studioThe best stage pictures keep running while the voice keeps selling. Room tone hides the edits.
10B-rollHands and gestures, the clicker, notes with handwritten key phrases, putting on the headset microphone, a real laugh between takes.A, 85 to 100 mm feel, 50 fpsCovers cuts inside studio statements and podcast audio.
11B-roll, silentWalk into the light, stop, look to camera, smile. Turn from profile to camera. Listening, then laughing. No speech needed.C, 50 fpsThe silent website loop and the first seconds of the 60-second cut.
12StillsThree portraits per setup in the same light.A, B, CPoster frames, thumbnails and end cards.
Swipe the table sideways to see all columns.

Script outline: the first 30 seconds of the real reel

What a booker sees, hears and knows, beat by beat
TimePictureSoundWhat the booker knows now
0:00 to 0:05Your strongest stage shot, wide then close, you mid-sentence. The promise as one key phrase on screen.Your own voice: the promise in one sentence (studio line 1, or stage audio if a clip says it).The topic: people don’t speak up, and you change that. And a big stage, seen before it is claimed.
0:05 to 0:12Second stage. Name and profession as a lower third, then the title “Feedback & speak-up cultures”.Studio line 2: name, profession, topic by name.Who you are and what the keynote is about, in your words.
0:12 to 0:18Three fast stage shots with audience reactions. Three short audience labels.Studio line 3: who it is for. Music stays low.Whether this is for their audience: leadership teams, HR, their company.
0:18 to 0:23Stage montage with the real event names as lower thirds, then your client logos (as supplied).Music opens up for two seconds, real applause or laughter from the room.Stage level: serious stages and known clients.
0:23 to 0:30First idea moment: your best eight seconds on feedback, from stage or studio. Key phrase animated.Your live voice, room tone left in, music ducked.How the talk feels: clear, warm, a bit fun. They want to see the rest.
Swipe the table sideways to see all columns.

Until I see the footage, the lines are drafts and the timings are targets. The order is the point: promise, topic by name, audience, stage level, first idea. If a booker stops watching at 0:30, they can already recommend you.

Shot list and outline as PDF Sample .srt file

What you receive

Six deliverables from your post, and how each one is built. The versions are planned before the shoot, so none of them is a compromise made at export.

Main reel

2 to 3 minutes · 16:9

The full structure: promise, topic, audience, stages, idea moments, testimonials, formats, and the call to action with website and contact.

Bureau version

Same edit, its own ending

No website and no personal contact details anywhere. The ending is recorded for it in the studio (shot list row 7), not blurred afterwards.

60-second cut

LinkedIn and email pitches

Cut again from the start, not just shortened: hook first, one idea, stage proof, call to action. Subtitles burned in.

Silent hero loop

15 to 30 seconds · muted autoplay

Works without speech, music or subtitles: picture and big type only. First and last frame match, so the loop has no jump.

Subtitles

Burned in and as .srt

English subtitles in your brand type on the main reel and the short cut, timed to the words, plus matching .srt files.

Masters and files

4K where the footage allows

4K masters where the source holds up, HD where it does not, web versions, project files, and music and stock licences in your name.

Audio first, then colour

Stage recordings, podcast audio and a studio voice-over have to sound like one person in one film. The same goes for the pictures.

Audio

Voice clear over music, in every version
  • Dialogue edit first: clean cuts, breaths kept, room tone under every edit so nothing drops to digital silence.
  • Each source gets its own clean-up, EQ and gentle compression, so stage, podcast and studio match.
  • Music sits about 20 dB under the voice and comes up only in the pauses. In this sample it measures 20.9 dB under the voice.
  • Mixed to −16 LUFS with peaks kept below −1.5 dB true peak, then checked on headphones and on a phone speaker.
  • Music properly licensed in your name. The licence is part of the handover.

Colour

One look across every stage
  • Every camera is balanced first: exposure, white balance, contrast.
  • Skin tones are matched across TED, TEDx, corporate stages and the studio, with the studio shots as the reference.
  • One restrained look on top, close to your brand colours, so graphics and footage belong together.
  • AI upscaling only where it survives a look at 100 %. If a clip doesn’t, it runs smaller inside a designed frame instead of being pushed to full screen.

How the two weeks run

Your dates, in four steps.

1 · Footage review and plan

I log every clip, pick the strongest stage moments, and write the script and the studio shot list around what is missing.

2 · Studio day

You record the lines, the voice-over and the B-roll from the list. It is written so the studio team can run it as it is.

3 · First draft by 22 November

The main reel with subtitles, the mix and the grade at draft level, plus first versions of the short cut and the loop.

4 · Final by 30 November

Two revision rounds, then all versions, .srt files, masters, project files and licences.